How to Attract a Major Donor
Major Donor Cultivation
Imagine the moment when one major donor’s gift not only transforms your organization financially, but also validates your mission. That breakthrough moment isn’t a fairy tale—it’s a result of strategic, heartfelt donor cultivation.
Major donors are individuals who contribute significant sums of money and often want to be more than just a financial supporter—they want to be active partners in your mission.
According to industry research, nearly 88% of fundraising dollars come from just 12% of donors. This statistic not only highlights the financial impact of these donors, but also underscores the importance of focusing your efforts on building meaningful relationships.
For many organizations, the challenge isn’t a lack of potential donors; it’s knowing how to reach the right ones and then creating a connection that goes beyond the transaction.
This guide is designed to help you navigate that complex yet rewarding journey.
Here are ways to ATTRACT MAJOR Donors:
a)Leverage Your Existing Network
One of the best places to start when trying to attract a major donor is within your own network. Often, the seeds of major donor cultivation are planted among your existing supporters.
Whether it’s board members, longtime volunteers, or loyal donors, these individuals already believe in your cause and can be excellent ambassadors.